The goal of this project was to use graphics to create an advertisement with the intent of reaching out to a specific target demographic. I got the idea to specifically make it an iPhone ad targeted towards an older generation from my personal experience seeing my grandparents either struggle with mobile phones or not using one in the first place. I figured a good way to reach out to that demographic was showing a phone displaying a photo of a family, including grandparents all the way down to their grandchildren. Drawing the family members was the greatest challenge of this project, because while I had a clipart base to use as a starting point, all the different parts of this graphic lead to a ton of separate layers making it harder to get everything looking just right.